editorials discussion board
.....
Books & Buyer's Guides



Information Hubs



Other Product Information


Site Supporters

send this page

Send to a friend

News Feed




MacOS X Strategy - "There is no Substitute"
Future of the Macby Laser Quasar Absolutely

(How many times do I have to tell you -- it's not my real name!)

  LET'S TALK STRATEGY.

The reason a crappy OS like Windoze has become the de facto standard in the computing world is that during most of its life, it has had no competition whatsoever in the dirt-cheap Intel camp.
Lately Linux has emerged as a worthy competitor, and no doubt Linux is far, far better than NT; but Linux is obviously not for "the rest of us". Witness the fact that even I, with almost fifteen years of computing experience under my belt, have not yet succeeded in figuring out which MkLinux files I need to download off the 'Net.
Let's face it: Linux is complex. Not like the MacOS.
And let's also face it: until the Mac has a much larger share of the market, developers aren't going to rush to develop apps for it. At least not as willingly as they do for Windows. (Why do you imagine there isn't a single Online Backup software package yet available for the Mac, while plenty of them are free for the PC?)

But I can see all you knowledgeable guys jumping up and down for joy: Herrrrrrrre's MacOS X!

MacOS X is Unix to the core. As such, it can run on just about any hardware platform -- or to be more accurate, it can be made to run on just about any hardware platform.
The question is, though, should Apple make a version of MacOS X available for Intel? After all, it makes all its other software available for Intel machines, including QuickTime, Apple Works, and LaserWriter software. Should it not do the same with its key software package, its pride and joy, its Latest and Greatest Operating System?
There are lots of opinions on this, and I'm sure many of you will disagree with me; but if anyone were to ask me, I'd say go for it.
My reasoning is simple. Given a choice, who would use Windows when they could use the MacOS?
Better still, let's make it possible to load both OSes -- MacOS X and Windoze -- on the same "Intel Inside" piece of junk, and switch from one to the other with a simple ctrl-tab shortcut. A head-to-head comparo will quickly persuade the user to ditch the Redmond offering -- it'd be a no-brainer. 
(Heck, even I run both OSes at my home, as do most other Mac mavens I know; but which one do you imagine I use most of the time? I only run Windows 95 when I have to, like for some software or games not yet available for the Mac.)
The strongest objection to my suggestion has been up till now, Why would anyone then go out and buy a Mac, if they could run the MacOS on their cheap PCs? Wouldn't Mac hardware sales go down the toilet?
I'd argue, no, they wouldn't. Running MacOS X on an Intel PC would be a bit like installing a Porsche engine in your father's Oldsmobile. It won't turn the Oldsmobile into a Porsche, even though it certainly will make it a better Olds, especially if both engine and chassis are suitably modified to enable them to work well together.
But if you want a real Porsche, you'll have to shell out for a real Porsche. In the words of Patrick Stewart in the Porsche TV ads, There Is No Substitute.
And if you want a real Mac, a PC running the MacOS, although far, far better than a PC running Win2000, would be no substitute either.
Think of the advantages for Apple. The MacOS on millions of PCs will encourage developers to port their software to the Mac, and even write software specifically for the Mac. After all, the bank balances of half a billion PC users, many if not most of whom would be happy to run the MacOS and Mac apps if they could, are not to be sneezed at. 

And when they get used to the MacOS, why will PC users put up with all the shenanigans their crappy hardware will inevitably throw up? Their next computer will be, not the NeXT computer, but its once and future parent and offspring: the Mac.


... (not his real name -- but you figured that out already, right?) ... calls himself a "Thinker", especially about the future. He thinks that's where he'll be spending the rest of his life (but who's he kidding, eh?  Doesn't he realize it's always going to be now?)

Most people say to him "You can't be serious" -- and they're right, he can't. (But then, who can be serious about the future, seeing as how anything can happen in it, and usually does ... er, will?)

His best book -- indeed his only book -- is entitled The Seventh Generation, and its shareware version in Adobe Acrobat format is available for download from his alter-ego's web site (under construction right now) at http://cpu2308.adsl.bellglobal.com. It's all about the next 150 years or so, and where technology might take us in that amount of time. (Just $5.00 -- cheap! And well worth it, though he says so himself). Check it out.

And send him e-mail: he loves feedback!

  Have a comment on this article? Head the MacReviewZone Community Bulletin Board and share it with your fellow Mac users!

Future of the Mac Column Index

 

Home Reviews Opinions & Articles Buyer's Guides MacSpeedZone

Copyright 1996-2007 by Cider Press Publishing LLC all rights reserved. MacReviewZone is not authorized, sponsored, or otherwise approved by Apple Computer. Apple, the Apple logo, Macintosh, iPod, iBook, iMac, eMac, and PowerBook are registered trademarks of Apple Computer, Inc. Additional company and product names may be trademarks or registered trademarks and are hereby acknowledged.

| Top of page | Mail this page to a friend |